Deep, continuous engagement.
Sweepstakes? Meh. We keep fans engaged for 6+ minutes per visit.
Let’s face it. A lot of Facebook promotions are just boring. Like our page to get a coupon. Complete our sweepstakes form to win an iPad. Bleh.
Those tactics may have attracted a broad audience back in 2010. But they failed – and continue to fail – to deliver the continuous engagement that transforms Facebook fans into brand advocates.
At Bulbstorm, we drive engagement that goes deeper than a single click of the like button. How deep? Try 6+ minutes per visit! Here are a few ways we do it:
- Points, prizes, and pride. A sweepstakes is a one-time, single-path process. Boring! Points, badges, leaderboards, and other gamification tactics create continuous engagement.
- Social experiences. Tap into your fans’ friends list with social leaderboards, social sorting of UGC, and incentives that reserve top prizes for fans who play with friends.
- Tons of UGC. When you ask fans for ideas, there’s no shortage of great UGC to play with. Oh, don’t worry about UGC overload. Our campaign dashboard simplifies content moderation.
- Keep ‘em coming back. Short attention spans are no problem. Notifications remind fans to check leaderboards, spend points for prizes, reply to comments, and rate their friends’ stuff.
With the Bulbstorm engagement platform, you drive deep engagement beyond a single click of the like button – at up to 50% savings vs. custom-built apps. Learn more about our platform.