Broad reach across your fan base.
Lower barriers. More participants. Greater engagement!
Most Facebook contests are loaded with barriers to entry. Log in to Facebook. Click on a Facebook ad or news feed item. Like the fan page. Allow the contest application. Read the rules. Complete a form. And, finally, engage with the brand. Whew!
That’s why our technology and philosophy are grounded in lowering barriers to entry to drive engagement broadly across your fan base. Here are a few ways we do it:
- Everyone wins! E-commerce codes and digital coupons let every entrant win. Everyone wins messaging drives higher conversion rates on Facebook ads and fan page like-gates.
- Everyone has ideas. Not every fan has a picture or video to share. But every fan has input for your brand. Ask for recipes, flavor ideas, or taglines and watch the UGC pour in.
- But ideas aren’t required. Ideas are everywhere, but some fans are a bit shy. With Bulbstorm, fans can engage – and win – in other ways such as voting or commenting.
- Take it outside Facebook. Offer the same engagement on Facebook, your website, and even mobile. You can even let fans play without connecting with Facebook.
- Pre-allow browsing. The Facebook allow is a big hurdle for marketers. That’s why we give fans a taste of the action before prompting them to allow the contest app.
With Bulbstorm, you deliver engagement broadly across your fan base for up to 50% less cost than custom-built apps! Learn more about our platform.