Digital marketing requires testing, measurement, and analysis. It requires data! The WWE tested two approaches to Facebook campaigns with Bulbstorm. First, a standard Facebook sweepstakes. Meh.

Second, an idea contest where fans shared their dream matchups of current and former WWE stars. Other fans interacted with the user-generated content by voting and commenting. The best matchups rose to the top of social leaderboards. With killer game mechanics and great UGC, the idea contest delivered 7x the page views per visit. Now that’s astounding social engagement!