Can you face the whirlwind of flavor? That’s the question Tornados asked in a TV campaign that featured hungry teens being blown away by the snack’s bold flavor. Bulbstorm extended the creative concept into digital.
Within a branded app, fans faced the whirlwind of flavor by twisting and contorting their own pics to match the teens in the TV ads. Then, they shared their pics in a Facebook photo contest with voting, prizes, and more.
But, hey, why limit the fun to just Facebook? Instead, Bulbstorm expanded the promotion beyond Facebook. We added a leaderboard of top pics to the brand’s homepage and built a campaign microsite where fans could morph their photos with or without logging into Facebook.
Lower barriers. Greater engagement!
Most Facebook photo contests receive dozens of pics. Tornados fans uploaded and morphed 706 photos!
Fans loved browsing the morphed mugs. The campaign drove 373,712 views of branded UGC!
Cool UGC drives cool results! Fans voted for their favorite pics 185,240 times on Facebook and the web.