Can you face the whirlwind of flavor? That’s the question Tornados asked in a TV campaign that featured hungry teens being blown away by the snack’s bold flavor. Bulbstorm extended the creative concept into digital.

Within a branded app, fans faced the whirlwind of flavor by twisting and contorting their own pics to match the teens in the TV ads. Then, they shared their pics in a Facebook photo contest with voting, prizes, and more.

But, hey, why limit the fun to just Facebook? Instead, Bulbstorm expanded the promotion beyond Facebook. We added a leaderboard of top pics to the brand’s homepage and built a campaign microsite where fans could morph their photos with or without logging into Facebook.

Lower barriers. Greater engagement!