With the Tour de France just weeks away, the Versus Network and NBC Sports had to move fast to activate cycling fans on Facebook. They called Bulbstorm. Together, we determined that personal stories of overcoming the odds would drive engagement among active-lifestyle cycling fans.
In just 10 days, we launched a custom Facebook campaign featuring a fully-branded interface, UGC submission and voting, social leaderboards, daily prize giveaways, and much more. How? Drag-and-drop campaign builder, prebuilt gamification modules, and an awesome team of Bulbers!
2 weeks
Once the concept was finalized, Bulbstorm raced to the finish line, err, launch date in just 2 weeks.
650%
The Versus Cycling fan page grew 650% – from 3,500 fans to over 23,000 fans – in just three weeks.
22,213
Fans shared their stories of overcoming the odds. The stories drove 22,213 interactions from other fans.