When Intel wanted to reinvent the home phone, it asked social media how to do so. This was no survey – unless that survey was jacked on steroids and energy drink.
Intel launched an idea contest with Bulbstorm. Consumer ideas – complete with photos and video – flowed into the contest app in real time. Fans voted and commented. And Intel observed how product ideas held up to peer scrutiny.
The result? Valuable market research, plus a fan base with ownership stake in a product that would soon hit shelves.
Social media came through with 5,000 ideas for product name, functionality, and use cases.
The best product ideas rose to the top thanks to over 110,000 votes from other fans.
Bulbstorm was 100% compliant with Intel’s strict security, privacy and legal guidelines.