Who likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
You don't have to jump through hoops to run a Facebook contest. Check out Facebook contest myth #3: Facebook makes contests and sweepstakes a pain.
Bart Steiner tells Arizona State University business students about his time running a consulting company and how a quesadilla gave him the idea for Bulbstorm.
Offering up chances to win prizes is a great way to increase Facebook fan loyalty, grow your fan base and increase engagement. Prize selection for a contest can be quite a science. Many people believe that with a bigger and better grand prize, will come bigger and better results. Unfortunately, it isn’t that simple. Upping ...
Bulbstorm’s innovative Facebook application for fan growth and engagement was featured on Blogtalkradio.com. Click play below to listen to his interview. Listen to internet radio with Live at BWE2010 on Blog Talk Radio
There’s no question that loyal customers spend more money and are more willing to recommend your business to others. And, Facebook contest apps are an excellent way to boost engagement on your fan page and increase customer loyalty.
On Tuesday, Bulbstorm’s platform of ideas became accessible on the iPhone. The application is a mobile version of our Idea Challenges platform for Facebook. Idea Challenges provides a branded, game-like experience in which fans interact with their favorite brands – and with one another – by submitting, rating and commenting on user generated content. Here’s ...
Your best social media research could be right under your nose. Have you asked your fans for ideas yet? Check out Bulbstorm CEO, Bart Steiner's, 5 reasons why fan ideas are the key to social media engagement.
Photo and video contests lead to useful user-generated content for brands and cool prizes for fans. Here are our 5 tips for photo contest success on Facebook.