targeted advertising
Posts tagged as "targeted advertising"
Our favorite Facebook stories of 2011
December 28, 2011 Posted by Matt Simpson in Social Media | CommentsIn 2011, Facebook observers obsessed over Timeline, privacy, and a supposedly imminent IPO. Brand marketers and social app developers followed different stories in 2011. (OK, we obsessed over those others too.) Here are the three developments we liked most in 2011: 1. Upgrade to Facebook Insights: Facebook has not always met the demands of enterprise-level ...
Evolution of Facebook Promotions from Single-Click Bribery to True Fan Engagement
March 11, 2010 Posted by jzizzo in Social Media, Success Stories | CommentsUSA Today singled out Tornados brand snack foods for its innovative use of social media, focusing on fan growth. However, there’s more to the story than Tornados’ 74,000 fans; what really matters is fan engagement through Facebook promotions and social media marketing.