social media marketing
Posts tagged as "social media marketing"
Facebook developments to watch in 2012
January 17, 2012 Posted by Matt Simpson in Social Media | CommentsLast month we looked back at 2011’s top developments for Facebook marketers and social app developers. The list included Facebook Insights upgrades, new ad targeting options, and Sponsored Stories. Now, let’s pull out the crystal ball and peer into Facebook’s future. Here are three developments we expect to see in 2012. 1. Timeline for brands. ...
Avoiding Facebook’s ax: 3 questions to ask before a Facebook contest
November 29, 2011 Posted by Matt Simpson in Social Media | CommentsNo one wants Facebook to give their contest or sweepstakes the ax. Alas, examples of Facebook enforcing its promotion guidelines are out there. Just ask Scandinavian Airlines. Here are three questions to ask yourself before launching your promotion: 1. Am I seeking virality? If the premise of your promotion is to go viral without an ...
A Facebook contest for cookies? Here’s how we’d help! [VIDEO]
November 1, 2011 Posted by Matt Simpson in Social Media | CommentsWho likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
Free whitepaper: 10 Myths of Facebook Contests, Sweepstakes and Promotions
July 20, 2011 Posted by Matt Simpson in Social Media | CommentsVirality? Terms of service? Trolls?!? If you’re running marketing promotions on your Facebook fan page, you’ve considered these topics. But can you sort the Facebook promotion facts from the Facebook promotion myths? In our 10 Facebook Promotion Myths whitepaper, we bust common misconceptions about Facebook contests and sweepstakes. Through real-world case studies and easy-to-digest takeaways, ...
Measuring Facebook promotion success beyond the like
July 12, 2011 Posted by Matt Simpson in Social Media | CommentsThis post originally appeared as a guest post on Jay Baer’s Convince & Convert. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. ...
5 Facebook marketing lessons I learned at Bulbstorm
June 30, 2011 Posted by Matt Simpson in Bulbstorm Buzz | CommentsI was a Facebook marketing novice before I joined Bulbstorm as an intern six months ago. I was an avid Facebook user, but I never considered the growing trend of social media marketing. I just blindly meandered through pokes, updates, and social ads without a care in the world. My experience at Bulbstorm, which comes ...
LOL-worthy alternate forms of entry from Facebook sweepstakes
June 1, 2011 Posted by thartwig in Social Media | CommentsWhen you run a sweepstakes on the Web or Facebook, you must provide users an alternate form of entry (aka, alternate method of entry or alternate means of entry). These alternative entries are most often a standard 3” x 5” postcard with the entrant’s information and contest name. Seems pretty simple, right? Well, we’ve got ...
How to get cheap clicks, free video views from YouTube
May 17, 2011 Posted by Matt Simpson in Social Media | CommentsIn managing Facebook contests and sweepstakes for our clients, we’ve found that Facebook PPC advertising is an effective and cost-efficient means of driving targeted traffic. However, Facebook ads are not the only way to drive traffic to your promotion! For example, YouTube’s InStream video ads can drive considerable – if broadly targeted – traffic while ...
Facebook Contest Myths: My Contest will Go Viral
March 10, 2011 Posted by Matt Simpson in Social Media | Comments“Facebook doesn’t care about pets in shelters. They definitely don’t care about you selling more burritos, more hotel rooms, or more baseball tickets.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He put common myths about Facebook contests, sweepstakes and promotions to ...
4 ways to avoid Facebook promotion failure
January 27, 2011 Posted by thartwig in Social Media | CommentsFacebook giveaways, contests and sweepstakes are a great way to drive engagement and customer loyalty. With proper planning, the benefits can extend beyond the promotion period. Over the next month, we’ll show you how to drive engagement before, during and after your Facebook promotion. Part 1: 4 things to do before you launch 1. Choose ...