research & development
Posts tagged as "research & development"
Got Engagement? 3 Ways to Engage Facebook Fans with a Question
September 27, 2011 Posted by Matt Simpson in Social Media | Comments“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Video: “Companies have Products and They Want Consumers’ Ideas.”
May 4, 2010 Posted by jzizzo in Social Media | CommentsBulbstorm CEO Bart Steiner explains how social media trumps old school consumer research while speaking to a class of MBA students at Arizona State University.
Crowdsourcing R&D: Snack Brand Enlists 70,000 Facebook Fans to Select Next Flavor
February 25, 2010 Posted by jzizzo in Success Stories | 1 commentDo your consumers care enough about your brand to do your work – say product research or marketing – for you? If so, are you letting them? The Tornados Flavor Challenge gave 70,000 fans of Tornados brand snack foods an opportunity to submit, promote and vote for the next flavor of Tornados. It was just ...