“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Your best social media research could be right under your nose. Have you asked your fans for ideas yet? Check out Bulbstorm CEO, Bart Steiner's, 5 reasons why fan ideas are the key to social media engagement.
Bulbstorm CEO Bart Steiner explains how social media trumps old school consumer research while speaking to a class of MBA students at Arizona State University.
Do your consumers care enough about your brand to do your work – say product research or marketing – for you? If so, are you letting them? The Tornados Flavor Challenge gave 70,000 fans of Tornados brand snack foods an opportunity to submit, promote and vote for the next flavor of Tornados. It was just ...
In addition to offering online collaboration and social media solutions to businesses, Bulbstorm helps great ideas, inventions and innovations find their way to the market. Whether it’s the new product your tinkering next door neighbor built in his garage, a new business your dad’s been pitching since you were a kid, or just a random ...
The final stop on the Bulbstorm European Tour (i.e. our CEO Bart’s business trip) is Zurich, Switzerland. Bart and the Bulbstorm team discovered that some rather influential ideas and innovations came from the Swiss. Here are Bulbstorm’s top three inventions, brought to us by Switzerland… The oil lamp is one of Switzerland’s most innovative inventions. ...
The Bulbstorm European Tour (i.e. our CEO Bart’s business trip) has arrived in Italy, prompting us to look up some of the top innovations and inventions from Italy. And boy, can those Italians come up with some…interesting things! Liposuction – Yes folks, you read that correctly. Liposuction was invented in Rome, Italy in the late ...
In honor of our CEO Bart Steiner’s business trip to Europe this week, the team here at Bulbstorm thought it might be fun to research some of the top inventions and innovations that have come out of the three countries Bart will be checking off in his passport. Stop number one: Germany. The Printing Press: ...