“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Bart Steiner talks about how competition is desireable in the innovation industry. The key is differentiating oneself from competitors in the market, i.e. "differentiate or die."
Entrepreneur Bill Murphy interviews CEO Bart Steiner about Bulbstorm's Facebook "Fan Ideas" contest promotion application at BlogWorld 2010 in Las Vegas
Bulbstorm CEO Bart Steiner discusses the importance of collaboration with partners and consumers while speaking to a class of MBA students at Arizona State University.
The world’s next great idea may not belong to you. But that doesn’t mean you can’t help it find the market. Whether you’re a marketing consultant, an industry expert or a soccer mom with opinions on a favorite product, you have expertise to share. Watch Bob’s video bulb story below and learn how experts like ...