“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Bart Steiner explains the concept behind Bulbstorm's Facebook "Idea Challenges" application and its successful results to Arizona State University business students.
Bart tells attendees at the Grocery Manufacturers Association (GMA) conference how Bulbstorm generates customer engagement with our Idea Challenges application, providing a case study on Ruiz Foods, one of our most successful clients.
Bart tells Arizona State University business students about the importance of social media and social networking sites (especially Facebook) for marketers to engage and gain trust from consumers.
Bart Steiner tells Arizona State University business students about his time running a consulting company and how a quesadilla gave him the idea for Bulbstorm.
Entrepreneur Bill Murphy interviews CEO Bart Steiner about Bulbstorm's Facebook "Fan Ideas" contest promotion application at BlogWorld 2010 in Las Vegas
Bulbstorm’s innovative Facebook application for fan growth and engagement was featured on Blogtalkradio.com. Click play below to listen to his interview. Listen to internet radio with Live at BWE2010 on Blog Talk Radio
On Tuesday, Bulbstorm’s platform of ideas became accessible on the iPhone. The application is a mobile version of our Idea Challenges platform for Facebook. Idea Challenges provides a branded, game-like experience in which fans interact with their favorite brands – and with one another – by submitting, rating and commenting on user generated content. Here’s ...
Your best social media research could be right under your nose. Have you asked your fans for ideas yet? Check out Bulbstorm CEO, Bart Steiner's, 5 reasons why fan ideas are the key to social media engagement.
Every time we log in to Facebook, it seems there’s a new application – with a shiny new logo – competing for users’ attention. And with Facebook consolidating channels available for app developers to communicate with users, standing out from the clutter is imperative. Of course, Bulbstorm has never been the kind of company to ...