fan engagement
Posts tagged as "fan engagement"
Got Engagement? 3 Ways to Engage Facebook Fans with a Question
September 27, 2011 Posted by Matt Simpson in Social Media | Comments“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Measuring Facebook promotion success beyond the like
July 12, 2011 Posted by Matt Simpson in Social Media | CommentsThis post originally appeared as a guest post on Jay Baer’s Convince & Convert. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. ...
5 Facebook marketing lessons I learned at Bulbstorm
June 30, 2011 Posted by Matt Simpson in Bulbstorm Buzz | CommentsI was a Facebook marketing novice before I joined Bulbstorm as an intern six months ago. I was an avid Facebook user, but I never considered the growing trend of social media marketing. I just blindly meandered through pokes, updates, and social ads without a care in the world. My experience at Bulbstorm, which comes ...
4 ways to avoid Facebook promotion failure
January 27, 2011 Posted by thartwig in Social Media | CommentsFacebook giveaways, contests and sweepstakes are a great way to drive engagement and customer loyalty. With proper planning, the benefits can extend beyond the promotion period. Over the next month, we’ll show you how to drive engagement before, during and after your Facebook promotion. Part 1: 4 things to do before you launch 1. Choose ...
3 Facebook changes impacting social media marketing in 2010
January 12, 2011 Posted by thartwig in Social Media | CommentsEach year, Facebook make numerous updates its platform, and 2010 proved to be no exception. But some changes had a big impact on social media marketers. Check out our list of the top three Facebook changes for social media marketers.
Bulbstorm’s Facebook application promotes fan growth and engagement [Video]
December 28, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart Steiner explains the concept behind Bulbstorm's Facebook "Idea Challenges" application and its successful results to Arizona State University business students.
Facebook Contest Myth #4: Facebook contest apps are too complicated
December 16, 2010 Posted by thartwig in Social Media | CommentsFacebook contests and promotions are among the hottest social media tactics for increasing engagement and fan count right now. Whether it’s a photo or video contest, or perhaps one of our Idea Challenges, a well-constructed Facebook contest will give you plenty of UGC (user-generated content) and lots of buzz around your brand. In this series ...
Facebook Contest Myth #3: Facebook makes contests and sweepstakes a pain
December 9, 2010 Posted by thartwig in Social Media | CommentsYou don't have to jump through hoops to run a Facebook contest. Check out Facebook contest myth #3: Facebook makes contests and sweepstakes a pain.
Bulbstorm CEO Bart Steiner on social media for marketers [Video]
November 30, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart tells Arizona State University business students about the importance of social media and social networking sites (especially Facebook) for marketers to engage and gain trust from consumers.
Facebook Contest Myth #1: You need a HUGE grand prize
November 4, 2010 Posted by thartwig in Social Media | 1 commentOffering up chances to win prizes is a great way to increase Facebook fan loyalty, grow your fan base and increase engagement. Prize selection for a contest can be quite a science. Many people believe that with a bigger and better grand prize, will come bigger and better results. Unfortunately, it isn’t that simple. Upping ...