facebook promotion
Posts tagged as "facebook promotion"
Avoiding Facebook’s ax: 3 questions to ask before a Facebook contest
November 29, 2011 Posted by Matt Simpson in Social Media | CommentsNo one wants Facebook to give their contest or sweepstakes the ax. Alas, examples of Facebook enforcing its promotion guidelines are out there. Just ask Scandinavian Airlines. Here are three questions to ask yourself before launching your promotion: 1. Am I seeking virality? If the premise of your promotion is to go viral without an ...
A Facebook contest for cookies? Here’s how we’d help! [VIDEO]
November 1, 2011 Posted by Matt Simpson in Social Media | CommentsWho likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
Got Engagement? 3 Ways to Engage Facebook Fans with a Question
September 27, 2011 Posted by Matt Simpson in Social Media | Comments“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Free whitepaper: 10 Myths of Facebook Contests, Sweepstakes and Promotions
July 20, 2011 Posted by Matt Simpson in Social Media | CommentsVirality? Terms of service? Trolls?!? If you’re running marketing promotions on your Facebook fan page, you’ve considered these topics. But can you sort the Facebook promotion facts from the Facebook promotion myths? In our 10 Facebook Promotion Myths whitepaper, we bust common misconceptions about Facebook contests and sweepstakes. Through real-world case studies and easy-to-digest takeaways, ...
Measuring Facebook promotion success beyond the like
July 12, 2011 Posted by Matt Simpson in Social Media | CommentsThis post originally appeared as a guest post on Jay Baer’s Convince & Convert. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. ...
3 tips for integrating email marketing and Facebook promotions
April 13, 2011 Posted by alliop in Bulbstorm Buzz, Social Media | CommentsIn our 3-part series on Facebook promotions and email marketing programs, we’ve explored how email marketing feeds your Facebook promotion and how your Facebook promotion feeds your email marketing program. Now, we’ll share a few tips with you on integrating your email marketing with your Facebook promotion. 1. Have a strong, creative platform and call-to-action ...
How an engaging Facebook promotion feeds your email marketing program
March 29, 2011 Posted by Matt Simpson in Social Media | 1 commentWe’ve found that Facebook promotions and email marketing programs benefit greatly from one another. We previously examined how email marketing feeds your Facebook promotion. Now, we’ll explore how your Facebook promotion feeds your email marketing program. How your Facebook promotion feeds your email marketing. Many marketers invest in a Facebook promotion with the goal of ...
How email marketing feeds your Facebook promotion
March 22, 2011 Posted by Matt Simpson in Social Media | 1 commentFacebook marketing and email marketing are remarkably similar. Both are permission-based (aka opt-in) communication channels between your brand and your consumers. As marketers, we build our email list or Facebook fan base and then engage around a content calendar based on email sends or news feed content. If the content is deemed irrelevant, our messages ...
Facebook Contest Myths: My Contest will Go Viral
March 10, 2011 Posted by Matt Simpson in Social Media | Comments“Facebook doesn’t care about pets in shelters. They definitely don’t care about you selling more burritos, more hotel rooms, or more baseball tickets.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He put common myths about Facebook contests, sweepstakes and promotions to ...
4 ways to avoid Facebook promotion failure
January 27, 2011 Posted by thartwig in Social Media | CommentsFacebook giveaways, contests and sweepstakes are a great way to drive engagement and customer loyalty. With proper planning, the benefits can extend beyond the promotion period. Over the next month, we’ll show you how to drive engagement before, during and after your Facebook promotion. Part 1: 4 things to do before you launch 1. Choose ...