We’re very excited to announce the launch of our newest white-label application for Facebook promotions. Idea Challenges enables companies and agencies to easily create engaging, interactive promotional events right on Facebook fan pages. And as a Bulbstorm Blog reader you’ll be among the first to visit! Wanna skip all the boring details and just see ...
Do your consumers care enough about your brand to do your work – say product research or marketing – for you? If so, are you letting them? The Tornados Flavor Challenge gave 70,000 fans of Tornados brand snack foods an opportunity to submit, promote and vote for the next flavor of Tornados. It was just ...
Engaging fans is a key component of a successful social media campaign, especially on Facebook. It’s one thing to trade a free bagel for a “become a fan” click. It’s quite another to create meaningful engagement. Leveraging a new partnership between Tornados snack brand and NASCAR’s Stewart-Haas Racing Team, the Tornados Victory Lap Challenge gives ...
Facebook recently introduced its Ad Conversion Tracking feature through a limited beta program. To quote Facebook, “Conversion tracking allows you to track activity that happens on your website as a result of someone on Facebook seeing or clicking your Facebook Ad.” In a nutshell, Facebook provides tracking tags for you to add to key pages ...
The term “user generated content” is one of the most buzzed about concepts to evolve from today’s social media era. As you likely know, user generated content is anything – ideas, photos, text, etc. – created and shared by end users. Of course, user generated content comes with serious marketing benefits. Fans develop a sense ...
Consumer brands are always looking for a fresh angle for their Big Game promotions. Over the last month, Tornados, a snack brand of Ruiz Foods, encouraged fans to share the sad story of their favorite team’s failed season on Facebook using our Fan Ideas application. Over 650 Tornados fans told their team’s terrible tale of ...
Bulbstorm’s mission is to accelerate innovation through online collaboration and social media. But that doesn’t mean we can’t have any fun! That’s why we’re thrilled to partner with Tempe, Ariz.-based Titus Cycles on their innovative, Facebook-based “Titus for Life” promotion. Fans show their passion for their favorite mountain bike company by designing – and agreeing to ...
In 2009, Facebook highlighted Bulbstorm’s approach as a model case study for fan engagement on the Facebook platform. Read the case study featuring our Facebook work with consumer packaged goods (CPG) manufacturer El Monterey Mexican Food below. (To see more of our work with El Monterey, visit the El Monterey fan page on Facebook.) View ...