facebook fan page
Posts tagged as "facebook fan page"
Our favorite Facebook stories of 2011
December 28, 2011 Posted by Matt Simpson in Social Media | CommentsIn 2011, Facebook observers obsessed over Timeline, privacy, and a supposedly imminent IPO. Brand marketers and social app developers followed different stories in 2011. (OK, we obsessed over those others too.) Here are the three developments we liked most in 2011: 1. Upgrade to Facebook Insights: Facebook has not always met the demands of enterprise-level ...
A Facebook contest for cookies? Here’s how we’d help! [VIDEO]
November 1, 2011 Posted by Matt Simpson in Social Media | CommentsWho likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
Video: Facebook fan engagement via game mechanics
July 26, 2011 Posted by Matt Simpson in Bulbstorm Buzz | CommentsAre you using game mechanics to engage your Facebook fans? In this Q&A with Michael Stelzner of Social Media Examiner, our CEO Bart Steiner discusses how game mechanics drive consumer engagement on Facebook fan pages. sme_bw2010_bart_steiner_v1 from Michael A. Stelzner on Vimeo.
Free whitepaper: 10 Myths of Facebook Contests, Sweepstakes and Promotions
July 20, 2011 Posted by Matt Simpson in Social Media | CommentsVirality? Terms of service? Trolls?!? If you’re running marketing promotions on your Facebook fan page, you’ve considered these topics. But can you sort the Facebook promotion facts from the Facebook promotion myths? In our 10 Facebook Promotion Myths whitepaper, we bust common misconceptions about Facebook contests and sweepstakes. Through real-world case studies and easy-to-digest takeaways, ...
Sweepstakes app? Not in the post-like phase of Facebook marketing
June 13, 2011 Posted by Matt Simpson in Success Stories | Comments“To be successful in this post-like phase of Facebook marketing, companies will need to excite their fanbase with compelling posts, interactions that spur a sense of community, and rewards for their ongoing support.” – e-Marketer, Facebook Marketing Strategies for Turning “Likes” into Loyalty Sweepstakes applications were good enough for the like phase of Facebook marketing. ...
How email marketing feeds your Facebook promotion
March 22, 2011 Posted by Matt Simpson in Social Media | 1 commentFacebook marketing and email marketing are remarkably similar. Both are permission-based (aka opt-in) communication channels between your brand and your consumers. As marketers, we build our email list or Facebook fan base and then engage around a content calendar based on email sends or news feed content. If the content is deemed irrelevant, our messages ...
Facebook Contest Myths: My Contest will Go Viral
March 10, 2011 Posted by Matt Simpson in Social Media | Comments“Facebook doesn’t care about pets in shelters. They definitely don’t care about you selling more burritos, more hotel rooms, or more baseball tickets.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He put common myths about Facebook contests, sweepstakes and promotions to ...
3 predictions for Facebook marketing in 2011
January 18, 2011 Posted by Matt Simpson in Social Media | CommentsLast week, we reviewed three Facebook changes that impacted social media marketers in 2010. This week, we look ahead to three Facebook changes that we predict will impact your social media marketing efforts in 2011. Let’s get to it … 1. Facebook pages lose their tabs. Your personal profile received a facelift when Facebook moved ...
3 Facebook changes impacting social media marketing in 2010
January 12, 2011 Posted by thartwig in Social Media | CommentsEach year, Facebook make numerous updates its platform, and 2010 proved to be no exception. But some changes had a big impact on social media marketers. Check out our list of the top three Facebook changes for social media marketers.
Bulbstorm’s Facebook application promotes fan growth and engagement [Video]
December 28, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart Steiner explains the concept behind Bulbstorm's Facebook "Idea Challenges" application and its successful results to Arizona State University business students.