“To be successful in this post-like phase of Facebook marketing, companies will need to excite their fanbase with compelling posts, interactions that spur a sense of community, and rewards for their ongoing support.” – e-Marketer, Facebook Marketing Strategies for Turning “Likes” into Loyalty Sweepstakes applications were good enough for the like phase of Facebook marketing. ...
We’ve found that Facebook promotions and email marketing programs benefit greatly from one another. We previously examined how email marketing feeds your Facebook promotion. Now, we’ll explore how your Facebook promotion feeds your email marketing program. How your Facebook promotion feeds your email marketing. Many marketers invest in a Facebook promotion with the goal of ...
Bulbstorm was recently featured in the report “Social Targeting: Why Facebook’s Self-Serve Ad Platform Works” from SocialTimes Pro lead analyst Tameka Kee (@geekychic). The full report is available for download to subscribers. Here’s an excerpt: Case study: Facebook ads cost less, but perform better than display As with search, it is important for a Facebook ...
“Facebook doesn’t care about pets in shelters. They definitely don’t care about you selling more burritos, more hotel rooms, or more baseball tickets.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He put common myths about Facebook contests, sweepstakes and promotions to ...
Bulbstorm was recently featured in the report “Social Targeting: Why Facebook’s Self-Serve Ad Platform Works” from SocialTimes Pro lead analyst Tameka Kee (@geekychic). The full report is available for download to subscribers. Here’s an excerpt: Case study: Facebook for direct response Facebook’s self-serve ads may be effective at building brand awareness, and less intent-focused than ...
Last weekend, Bulbstorm client, Tornados, saw some rather impressive fan growth – more than 10,000 fans in two days! The brand has also surged from 100,000 fans to 200,000 fans in just four months. How did they do it? Keep reading for our formula for fan growth success.