Last month we looked back at 2011’s top developments for Facebook marketers and social app developers. The list included Facebook Insights upgrades, new ad targeting options, and Sponsored Stories. Now, let’s pull out the crystal ball and peer into Facebook’s future. Here are three developments we expect to see in 2012. 1. Timeline for brands. ...
In 2011, Facebook observers obsessed over Timeline, privacy, and a supposedly imminent IPO. Brand marketers and social app developers followed different stories in 2011. (OK, we obsessed over those others too.) Here are the three developments we liked most in 2011: 1. Upgrade to Facebook Insights: Facebook has not always met the demands of enterprise-level ...
Bulbstorm CEO Bart Steiner discusses the business of Facebook applications while speaking to a class of MBA students at Arizona State University.