facebook application
Posts tagged as "facebook application"
Facebook developments to watch in 2012
January 17, 2012 Posted by Matt Simpson in Social Media | CommentsLast month we looked back at 2011’s top developments for Facebook marketers and social app developers. The list included Facebook Insights upgrades, new ad targeting options, and Sponsored Stories. Now, let’s pull out the crystal ball and peer into Facebook’s future. Here are three developments we expect to see in 2012. 1. Timeline for brands. ...
Our favorite Facebook stories of 2011
December 28, 2011 Posted by Matt Simpson in Social Media | CommentsIn 2011, Facebook observers obsessed over Timeline, privacy, and a supposedly imminent IPO. Brand marketers and social app developers followed different stories in 2011. (OK, we obsessed over those others too.) Here are the three developments we liked most in 2011: 1. Upgrade to Facebook Insights: Facebook has not always met the demands of enterprise-level ...
Avoiding Facebook’s ax: 3 questions to ask before a Facebook contest
November 29, 2011 Posted by Matt Simpson in Social Media | CommentsNo one wants Facebook to give their contest or sweepstakes the ax. Alas, examples of Facebook enforcing its promotion guidelines are out there. Just ask Scandinavian Airlines. Here are three questions to ask yourself before launching your promotion: 1. Am I seeking virality? If the premise of your promotion is to go viral without an ...
A Facebook contest for cookies? Here’s how we’d help! [VIDEO]
November 1, 2011 Posted by Matt Simpson in Social Media | CommentsWho likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
Got Engagement? 3 Ways to Engage Facebook Fans with a Question
September 27, 2011 Posted by Matt Simpson in Social Media | Comments“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
3 tips for integrating email marketing and Facebook promotions
April 13, 2011 Posted by alliop in Bulbstorm Buzz, Social Media | CommentsIn our 3-part series on Facebook promotions and email marketing programs, we’ve explored how email marketing feeds your Facebook promotion and how your Facebook promotion feeds your email marketing program. Now, we’ll share a few tips with you on integrating your email marketing with your Facebook promotion. 1. Have a strong, creative platform and call-to-action ...
Facebook Contest Myths: My Contest will Go Viral
March 10, 2011 Posted by Matt Simpson in Social Media | Comments“Facebook doesn’t care about pets in shelters. They definitely don’t care about you selling more burritos, more hotel rooms, or more baseball tickets.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He put common myths about Facebook contests, sweepstakes and promotions to ...
3 predictions for Facebook marketing in 2011
January 18, 2011 Posted by Matt Simpson in Social Media | CommentsLast week, we reviewed three Facebook changes that impacted social media marketers in 2010. This week, we look ahead to three Facebook changes that we predict will impact your social media marketing efforts in 2011. Let’s get to it … 1. Facebook pages lose their tabs. Your personal profile received a facelift when Facebook moved ...
Bulbstorm’s Facebook application promotes fan growth and engagement [Video]
December 28, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart Steiner explains the concept behind Bulbstorm's Facebook "Idea Challenges" application and its successful results to Arizona State University business students.
Facebook Contest Myth #2: Your contest will “go viral” on its own
November 11, 2010 Posted by thartwig in Social Media | CommentsFacebook contests and promotions are among the hottest social media tactics for increasing engagement and fan count right now. Whether it’s a photo or video contest, or perhaps one of our Idea Challenges, a well-constructed Facebook contest will give you plenty of UGC (user-generated content) and lots of buzz around your brand. In this series ...