facebook advertising
Posts tagged as "facebook advertising"
Our favorite Facebook stories of 2011
December 28, 2011 Posted by Matt Simpson in Social Media | CommentsIn 2011, Facebook observers obsessed over Timeline, privacy, and a supposedly imminent IPO. Brand marketers and social app developers followed different stories in 2011. (OK, we obsessed over those others too.) Here are the three developments we liked most in 2011: 1. Upgrade to Facebook Insights: Facebook has not always met the demands of enterprise-level ...
Free whitepaper: 10 Myths of Facebook Contests, Sweepstakes and Promotions
July 20, 2011 Posted by Matt Simpson in Social Media | CommentsVirality? Terms of service? Trolls?!? If you’re running marketing promotions on your Facebook fan page, you’ve considered these topics. But can you sort the Facebook promotion facts from the Facebook promotion myths? In our 10 Facebook Promotion Myths whitepaper, we bust common misconceptions about Facebook contests and sweepstakes. Through real-world case studies and easy-to-digest takeaways, ...
5 Facebook marketing lessons I learned at Bulbstorm
June 30, 2011 Posted by Matt Simpson in Bulbstorm Buzz | CommentsI was a Facebook marketing novice before I joined Bulbstorm as an intern six months ago. I was an avid Facebook user, but I never considered the growing trend of social media marketing. I just blindly meandered through pokes, updates, and social ads without a care in the world. My experience at Bulbstorm, which comes ...
How to get cheap clicks, free video views from YouTube
May 17, 2011 Posted by Matt Simpson in Social Media | CommentsIn managing Facebook contests and sweepstakes for our clients, we’ve found that Facebook PPC advertising is an effective and cost-efficient means of driving targeted traffic. However, Facebook ads are not the only way to drive traffic to your promotion! For example, YouTube’s InStream video ads can drive considerable – if broadly targeted – traffic while ...
SocialTimes Pro case study: Facebook ads cost less, perform better than display
March 15, 2011 Posted by Matt Simpson in Success Stories | CommentsBulbstorm was recently featured in the report “Social Targeting: Why Facebook’s Self-Serve Ad Platform Works” from SocialTimes Pro lead analyst Tameka Kee (@geekychic). The full report is available for download to subscribers. Here’s an excerpt: Case study: Facebook ads cost less, but perform better than display As with search, it is important for a Facebook ...
Facebook Contest Myths: My Contest will Go Viral
March 10, 2011 Posted by Matt Simpson in Social Media | Comments“Facebook doesn’t care about pets in shelters. They definitely don’t care about you selling more burritos, more hotel rooms, or more baseball tickets.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He put common myths about Facebook contests, sweepstakes and promotions to ...
SocialTimes Pro case study: Facebook advertising for direct response
February 3, 2011 Posted by Matt Simpson in Success Stories | 1 commentBulbstorm was recently featured in the report “Social Targeting: Why Facebook’s Self-Serve Ad Platform Works” from SocialTimes Pro lead analyst Tameka Kee (@geekychic). The full report is available for download to subscribers. Here’s an excerpt: Case study: Facebook for direct response Facebook’s self-serve ads may be effective at building brand awareness, and less intent-focused than ...
Evolution of Facebook Promotions from Single-Click Bribery to True Fan Engagement
March 11, 2010 Posted by jzizzo in Social Media, Success Stories | CommentsUSA Today singled out Tornados brand snack foods for its innovative use of social media, focusing on fan growth. However, there’s more to the story than Tornados’ 74,000 fans; what really matters is fan engagement through Facebook promotions and social media marketing.