“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Bart talks about the impact and importance of social media (particularly Facebook) on today's shoppers during the Grocery Manufacturers Association conference.
Bart Steiner talks about how competition is desireable in the innovation industry. The key is differentiating oneself from competitors in the market, i.e. "differentiate or die."
Bart Steiner tells Arizona State University business students about his time running a consulting company and how a quesadilla gave him the idea for Bulbstorm.
Bulbstorm CEO Bart Steiner defines innovation while speaking to a class of MBA students at Arizona State University.
Bulbstorm CEO Bart Steiner discusses the importance of crowdsourcing while speaking to a class of MBA students at Arizona State University.
Bulbstorm CEO Bart Steiner discusses the importance of collaboration with partners and consumers while speaking to a class of MBA students at Arizona State University.
It’s no secret that the best business ideas and product innovations come from outside the executive suite. They’re sitting untapped in the minds of your customers, partners and employees. Bulbstorm enables businesses of all sizes to capture, improve and market those ideas using online collaboration and social media. Liz’s video bulb story introduces you to ...