engagement
Posts tagged as "engagement"
Got Engagement? 3 Ways to Engage Facebook Fans with a Question
September 27, 2011 Posted by Matt Simpson in Social Media | Comments“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Video: Facebook fan engagement via game mechanics
July 26, 2011 Posted by Matt Simpson in Bulbstorm Buzz | CommentsAre you using game mechanics to engage your Facebook fans? In this Q&A with Michael Stelzner of Social Media Examiner, our CEO Bart Steiner discusses how game mechanics drive consumer engagement on Facebook fan pages. sme_bw2010_bart_steiner_v1 from Michael A. Stelzner on Vimeo.
Sweepstakes app? Not in the post-like phase of Facebook marketing
June 13, 2011 Posted by Matt Simpson in Success Stories | Comments“To be successful in this post-like phase of Facebook marketing, companies will need to excite their fanbase with compelling posts, interactions that spur a sense of community, and rewards for their ongoing support.” – e-Marketer, Facebook Marketing Strategies for Turning “Likes” into Loyalty Sweepstakes applications were good enough for the like phase of Facebook marketing. ...