In our 3-part series on Facebook promotions and email marketing programs, we’ve explored how email marketing feeds your Facebook promotion and how your Facebook promotion feeds your email marketing program. Now, we’ll share a few tips with you on integrating your email marketing with your Facebook promotion. 1. Have a strong, creative platform and call-to-action ...
We’ve found that Facebook promotions and email marketing programs benefit greatly from one another. We previously examined how email marketing feeds your Facebook promotion. Now, we’ll explore how your Facebook promotion feeds your email marketing program. How your Facebook promotion feeds your email marketing. Many marketers invest in a Facebook promotion with the goal of ...
Facebook marketing and email marketing are remarkably similar. Both are permission-based (aka opt-in) communication channels between your brand and your consumers. As marketers, we build our email list or Facebook fan base and then engage around a content calendar based on email sends or news feed content. If the content is deemed irrelevant, our messages ...