CPG
Posts tagged as "CPG"
A Facebook contest for cookies? Here’s how we’d help! [VIDEO]
November 1, 2011 Posted by Matt Simpson in Social Media | CommentsWho likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
SocialTimes Pro case study: Facebook ads cost less, perform better than display
March 15, 2011 Posted by Matt Simpson in Success Stories | CommentsBulbstorm was recently featured in the report “Social Targeting: Why Facebook’s Self-Serve Ad Platform Works” from SocialTimes Pro lead analyst Tameka Kee (@geekychic). The full report is available for download to subscribers. Here’s an excerpt: Case study: Facebook ads cost less, but perform better than display As with search, it is important for a Facebook ...
SocialTimes Pro case study: Facebook advertising for direct response
February 3, 2011 Posted by Matt Simpson in Success Stories | 1 commentBulbstorm was recently featured in the report “Social Targeting: Why Facebook’s Self-Serve Ad Platform Works” from SocialTimes Pro lead analyst Tameka Kee (@geekychic). The full report is available for download to subscribers. Here’s an excerpt: Case study: Facebook for direct response Facebook’s self-serve ads may be effective at building brand awareness, and less intent-focused than ...
Bulbstorm case study: Facebook application increases fan engagement [Video]
December 22, 2010 Posted by agoetz in Success Stories | CommentsBart tells attendees at the Grocery Manufacturers Association (GMA) conference how Bulbstorm generates customer engagement with our Idea Challenges application, providing a case study on Ruiz Foods, one of our most successful clients.
Bart Steiner at GMA: fostering customer engagement with social media marketing [Video]
December 14, 2010 Posted by agoetz in Social Media | CommentsBart talks about the impact and importance of social media (particularly Facebook) on today's shoppers during the Grocery Manufacturers Association conference.
Bart Steiner at GMA: Social Media and Shoppers [Video]
November 29, 2010 Posted by agoetz in Social Media | CommentsBart spoke at the annual Grocery Manufacturers Association conference this November where he emphasized the importance of social media in the lives of today's shoppers.
Small, but mighty: coupon bloggers deliver social media results for CPG
May 26, 2010 Posted by thartwig in Social Media | 1 commentGetting featured on blogs is a great way to increase brand awareness, drive traffic to your website and improve search engine rankings. Learn how one CPG client used blogger outreach to kickoff a Facebook campaign.