“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Bart Steiner tells Arizona State University business students about his time running a consulting company and how a quesadilla gave him the idea for Bulbstorm.
Entrepreneur Bill Murphy interviews CEO Bart Steiner about Bulbstorm's Facebook "Fan Ideas" contest promotion application at BlogWorld 2010 in Las Vegas
Bulbstorm CEO Bart Steiner explains how social media trumps old school consumer research while speaking to a class of MBA students at Arizona State University.
Bulbstorm CEO Bart Steiner defines innovation while speaking to a class of MBA students at Arizona State University.
In addition to offering online collaboration and social media solutions to businesses, Bulbstorm helps great ideas, inventions and innovations find their way to the market. Whether it’s the new product your tinkering next door neighbor built in his garage, a new business your dad’s been pitching since you were a kid, or just a random ...
It’s no secret that the best business ideas and product innovations come from outside the executive suite. They’re sitting untapped in the minds of your customers, partners and employees. Bulbstorm enables businesses of all sizes to capture, improve and market those ideas using online collaboration and social media. Liz’s video bulb story introduces you to ...