Bart Steiner explains the concept behind Bulbstorm's Facebook "Idea Challenges" application and its successful results to Arizona State University business students.
Bart tells Arizona State University business students about the importance of social media and social networking sites (especially Facebook) for marketers to engage and gain trust from consumers.
Bart Steiner talks about how competition is desireable in the innovation industry. The key is differentiating oneself from competitors in the market, i.e. "differentiate or die."
Bart Steiner tells Arizona State University business students about his time running a consulting company and how a quesadilla gave him the idea for Bulbstorm.
Bart Steiner recounts his experiences working at Procter & Gamble and shares his current business strategy to Arizona University business students.