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Bart Steiner at GMA: Social Media and Shoppers [Video]
November 29, 2010Posted by agoetz in Social Media | Comments
Bart spoke at the annual Grocery Manufacturers Association conference this November where he emphasized the importance of social media in the lives of today's shoppers.
Bulbstorm CEO Bart Steiner Tells ASU Students “Don’t Panic” [Video]
November 16, 2010Posted by agoetz in Bulbstorm Buzz | Comments
Bart Steiner talks about how competition is desireable in the innovation industry. The key is differentiating oneself from competitors in the market, i.e. "differentiate or die."
Facebook Contest Myth #2: Your contest will “go viral” on its own
November 11, 2010Posted by thartwig in Social Media | Comments
Facebook contests and promotions are among the hottest social media tactics for increasing engagement and fan count right now. Whether it’s a photo or video contest, or perhaps one of our Idea Challenges, a well-constructed Facebook contest will give you plenty of UGC (user-generated content) and lots of buzz around your brand. In this series ...
It started with a quesadilla: how Bulbstorm was born [Video]
November 9, 2010Posted by agoetz in Bulbstorm Buzz | Comments
Bart Steiner tells Arizona State University business students about his time running a consulting company and how a quesadilla gave him the idea for Bulbstorm.
Facebook Contest Myth #1: You need a HUGE grand prize
November 4, 2010Posted by thartwig in Social Media | 1 comment
Offering up chances to win prizes is a great way to increase Facebook fan loyalty, grow your fan base and increase engagement. Prize selection for a contest can be quite a science. Many people believe that with a bigger and better grand prize, will come bigger and better results. Unfortunately, it isn’t that simple. Upping ...
Bulbstorm CEO Bart Steiner Talks Business Strategy [Video]
November 2, 2010Posted by agoetz in Bulbstorm Buzz | Comments
Bart Steiner recounts his experiences working at Procter & Gamble and shares his current business strategy to Arizona University business students.
CPG coupon distribution via Facebook apps delivers 100x redemption rate of newspaper inserts
October 28, 2010Posted by thartwig in Bulbstorm Buzz | 1 comment
Coupons are certainly not new to consumer packaged goods (CPG) marketers, but Facebook is quickly becoming THE place to distribute them. In addition to our Idea Challenges application for Facebook promotions, we also created a coupon distribution application for such an occasion. With the click of the “like” button and completion of up to 10 ...
Live Demo of Bulbstorm’s Facebook Promotions App at BlogWorld 2010 [Video]
October 26, 2010Posted by agoetz in Bulbstorm Buzz | Comments
Entrepreneur Bill Murphy interviews CEO Bart Steiner about Bulbstorm's Facebook "Fan Ideas" contest promotion application at BlogWorld 2010 in Las Vegas
Bulbstorm CEO shares insights about our innovative Facebook application at BlogWorld
October 22, 2010Posted by thartwig in Bulbstorm Buzz | Comments
Bulbstorm’s innovative Facebook application for fan growth and engagement was featured on Blogtalkradio.com. Click play below to listen to his interview. Listen to internet radio with Live at BWE2010 on Blog Talk Radio
From “like” to loyal. Facebook contest apps boost consumer loyalty
October 12, 2010Posted by thartwig in Social Media | 1 comment
There’s no question that loyal customers spend more money and are more willing to recommend your business to others. And, Facebook contest apps are an excellent way to boost engagement on your fan page and increase customer loyalty.