Success Stories
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More Than a Single Click: Auto Racing Promo Creates Greater Fan Engagement on Facebook
February 16, 2010 Posted by jzizzo in Success Stories | CommentsEngaging fans is a key component of a successful social media campaign, especially on Facebook. It’s one thing to trade a free bagel for a “become a fan” click. It’s quite another to create meaningful engagement. Leveraging a new partnership between Tornados snack brand and NASCAR’s Stewart-Haas Racing Team, the Tornados Victory Lap Challenge gives ...
Inspiring, Capturing and Marketing User Generated Content on Facebook
February 9, 2010 Posted by jzizzo in Social Media, Success Stories | 1 commentThe term “user generated content” is one of the most buzzed about concepts to evolve from today’s social media era. As you likely know, user generated content is anything – ideas, photos, text, etc. – created and shared by end users. Of course, user generated content comes with serious marketing benefits. Fans develop a sense ...
A Fresh Angle for Big Game Promotions on Facebook
February 2, 2010 Posted by jzizzo in Success Stories | 1 commentConsumer brands are always looking for a fresh angle for their Big Game promotions. Over the last month, Tornados, a snack brand of Ruiz Foods, encouraged fans to share the sad story of their favorite team’s failed season on Facebook using our Fan Ideas application. Over 650 Tornados fans told their team’s terrible tale of ...
Capturing Fan Attention and Ideas (and Tattoo Designs?) on Facebook
January 28, 2010 Posted by jzizzo in Success Stories | 1 commentBulbstorm’s mission is to accelerate innovation through online collaboration and social media. But that doesn’t mean we can’t have any fun! That’s why we’re thrilled to partner with Tempe, Ariz.-based Titus Cycles on their innovative, Facebook-based “Titus for Life” promotion. Fans show their passion for their favorite mountain bike company by designing – and agreeing to ...