Success Stories
Browsing posts in Success Stories
Sweepstakes app? Not in the post-like phase of Facebook marketing
June 13, 2011 Posted by Matt Simpson in Success Stories | Comments“To be successful in this post-like phase of Facebook marketing, companies will need to excite their fanbase with compelling posts, interactions that spur a sense of community, and rewards for their ongoing support.” – e-Marketer, Facebook Marketing Strategies for Turning “Likes” into Loyalty Sweepstakes applications were good enough for the like phase of Facebook marketing. ...
SocialTimes Pro case study: Facebook ads cost less, perform better than display
March 15, 2011 Posted by Matt Simpson in Success Stories | CommentsBulbstorm was recently featured in the report “Social Targeting: Why Facebook’s Self-Serve Ad Platform Works” from SocialTimes Pro lead analyst Tameka Kee (@geekychic). The full report is available for download to subscribers. Here’s an excerpt: Case study: Facebook ads cost less, but perform better than display As with search, it is important for a Facebook ...
SocialTimes Pro case study: Facebook advertising for direct response
February 3, 2011 Posted by Matt Simpson in Success Stories | 1 commentBulbstorm was recently featured in the report “Social Targeting: Why Facebook’s Self-Serve Ad Platform Works” from SocialTimes Pro lead analyst Tameka Kee (@geekychic). The full report is available for download to subscribers. Here’s an excerpt: Case study: Facebook for direct response Facebook’s self-serve ads may be effective at building brand awareness, and less intent-focused than ...
Bulbstorm case study: Facebook application increases fan engagement [Video]
December 22, 2010 Posted by agoetz in Success Stories | CommentsBart tells attendees at the Grocery Manufacturers Association (GMA) conference how Bulbstorm generates customer engagement with our Idea Challenges application, providing a case study on Ruiz Foods, one of our most successful clients.
From Facebook to Daytona: Promo drives CPG brand, lucky fan to NASCAR nirvana
June 29, 2010 Posted by Matt Simpson in Success Stories | CommentsMaintaining the buzz of a successful promotion on and off Facebook is no easy task, but Bulbstorm client, Ruiz Foods, did just that with their Tornados snack brand. See how we partnered with Ruiz Foods to close the loop between the virtual and physical worlds.
So, you want to build a 100,000-strong Facebook fan page for your brand
May 19, 2010 Posted by thartwig in Success Stories | 1 comment100,000 Facebook fans is an impressive milestone, but increased brand engagement is an even better accomplishment. See what one Bulbstorm client did to surpass the 100,000 fan mark on Facebook.
In Social Media Marketing, Last Minute Changes are Easy and Produce Big Numbers
March 16, 2010 Posted by jzizzo in Success Stories | CommentsLast minute social media marketing changes are simple and produce big numbers. It’s easy to make quick changes with Facebook promotions when taking advantage of geo-targeting features.
Evolution of Facebook Promotions from Single-Click Bribery to True Fan Engagement
March 11, 2010 Posted by jzizzo in Social Media, Success Stories | CommentsUSA Today singled out Tornados brand snack foods for its innovative use of social media, focusing on fan growth. However, there’s more to the story than Tornados’ 74,000 fans; what really matters is fan engagement through Facebook promotions and social media marketing.
NASCAR Fans Race to Enter New Facebook Promotion from National Snack Brand
March 9, 2010 Posted by jzizzo in Success Stories | 2 commentsNew Facebook promotion with Tornados brand snack food brings out early engagement figures. The Skin It to Win It Challenge will award one lucky NASCAR fan two tickets to Daytona, an iPod nano and $1,000.
Crowdsourcing R&D: Snack Brand Enlists 70,000 Facebook Fans to Select Next Flavor
February 25, 2010 Posted by jzizzo in Success Stories | 1 commentDo your consumers care enough about your brand to do your work – say product research or marketing – for you? If so, are you letting them? The Tornados Flavor Challenge gave 70,000 fans of Tornados brand snack foods an opportunity to submit, promote and vote for the next flavor of Tornados. It was just ...