Social Media
Browsing posts in Social Media
3 Reasons Badges Matter to Gamers… and to Social Media Marketers
July 8, 2010 Posted by kdavids in Social Media | 1 commentBadges have gone from boy scouts and board games to big business for many social media marketers. Find out the top three reasons why badges matter to social media marketers.
Small, but mighty: coupon bloggers deliver social media results for CPG
May 26, 2010 Posted by thartwig in Social Media | 1 commentGetting featured on blogs is a great way to increase brand awareness, drive traffic to your website and improve search engine rankings. Learn how one CPG client used blogger outreach to kickoff a Facebook campaign.
Video: “Companies have Products and They Want Consumers’ Ideas.”
May 4, 2010 Posted by jzizzo in Social Media | CommentsBulbstorm CEO Bart Steiner explains how social media trumps old school consumer research while speaking to a class of MBA students at Arizona State University.
Video: “A Core Element of any Definition of Innovation is Value”
April 27, 2010 Posted by jzizzo in Social Media | CommentsBulbstorm CEO Bart Steiner defines innovation while speaking to a class of MBA students at Arizona State University.
Video: “Facebook Applications are Bigger than Facebook”
April 20, 2010 Posted by jzizzo in Social Media | CommentsBulbstorm CEO Bart Steiner discusses the business of Facebook applications while speaking to a class of MBA students at Arizona State University.
Video: “The Real Innovation Winners are Now Involving Consumers.”
April 13, 2010 Posted by jzizzo in Social Media | CommentsBulbstorm CEO Bart Steiner discusses the importance of crowdsourcing while speaking to a class of MBA students at Arizona State University.
Video: “In Innovation, You Win When You Look Outside Your Walls.”
April 6, 2010 Posted by jzizzo in Social Media | CommentsBulbstorm CEO Bart Steiner discusses the importance of collaboration with partners and consumers while speaking to a class of MBA students at Arizona State University.
Social Media ROI: Using Google Maps and Facebook to Drive CPG Fans to Stores
March 30, 2010 Posted by jzizzo in Social Media | CommentsBrands in the consumer packaged goods industry are often confronted with inconsistent distribution. Tornados snack brand is better serving its Facebook fans with an interactive map integrated into its Facebook fan page using Google Maps API technology.
Evolution of Facebook Promotions from Single-Click Bribery to True Fan Engagement
March 11, 2010 Posted by jzizzo in Social Media, Success Stories | 1 commentUSA Today singled out Tornados brand snack foods for its innovative use of social media, focusing on fan growth. However, there’s more to the story than Tornados’ 74,000 fans; what really matters is fan engagement through Facebook promotions and social media marketing.
Video: The Role of Experts and Consultants in Collaborative Innovation
February 23, 2010 Posted by jzizzo in Social Media | CommentsThe world’s next great idea may not belong to you. But that doesn’t mean you can’t help it find the market. Whether you’re a marketing consultant, an industry expert or a soccer mom with opinions on a favorite product, you have expertise to share. Watch Bob’s video bulb story below and learn how experts like ...