Social Media
Browsing posts in Social Media
Facebook developments to watch in 2012
January 17, 2012 Posted by Matt Simpson in Social Media | CommentsLast month we looked back at 2011’s top developments for Facebook marketers and social app developers. The list included Facebook Insights upgrades, new ad targeting options, and Sponsored Stories. Now, let’s pull out the crystal ball and peer into Facebook’s future. Here are three developments we expect to see in 2012. 1. Timeline for brands. ...
Our favorite Facebook stories of 2011
December 28, 2011 Posted by Matt Simpson in Social Media | CommentsIn 2011, Facebook observers obsessed over Timeline, privacy, and a supposedly imminent IPO. Brand marketers and social app developers followed different stories in 2011. (OK, we obsessed over those others too.) Here are the three developments we liked most in 2011: 1. Upgrade to Facebook Insights: Facebook has not always met the demands of enterprise-level ...
Avoiding Facebook’s ax: 3 questions to ask before a Facebook contest
November 29, 2011 Posted by Matt Simpson in Social Media | CommentsNo one wants Facebook to give their contest or sweepstakes the ax. Alas, examples of Facebook enforcing its promotion guidelines are out there. Just ask Scandinavian Airlines. Here are three questions to ask yourself before launching your promotion: 1. Am I seeking virality? If the premise of your promotion is to go viral without an ...
A Facebook contest for cookies? Here’s how we’d help! [VIDEO]
November 1, 2011 Posted by Matt Simpson in Social Media | CommentsWho likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
Got Engagement? 3 Ways to Engage Facebook Fans with a Question
September 27, 2011 Posted by Matt Simpson in Social Media | Comments“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...
Free whitepaper: 10 Myths of Facebook Contests, Sweepstakes and Promotions
July 20, 2011 Posted by Matt Simpson in Social Media | CommentsVirality? Terms of service? Trolls?!? If you’re running marketing promotions on your Facebook fan page, you’ve considered these topics. But can you sort the Facebook promotion facts from the Facebook promotion myths? In our 10 Facebook Promotion Myths whitepaper, we bust common misconceptions about Facebook contests and sweepstakes. Through real-world case studies and easy-to-digest takeaways, ...
Measuring Facebook promotion success beyond the like
July 12, 2011 Posted by Matt Simpson in Social Media | CommentsThis post originally appeared as a guest post on Jay Baer’s Convince & Convert. Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Fan growth is simply not enough. Disagree? Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. ...
Facebook Contest Myths: Contest Apps Consume Budget and Schedule
June 30, 2011 Posted by Matt Simpson in Social Media | Comments“There are a lot of options for mid-sized enterprises looking for a promotion app in less than three months or for less than $100,000.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He put common myths about Facebook contests, sweepstakes and promotions ...
Facebook Contest Myths: Facebook Blocks Promotions that Violate Terms of Service
June 23, 2011 Posted by Matt Simpson in Social Media | Comments“Even if you’re trying to save puppies from euthanasia in a shelter, Facebook will shut you down.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He put common myths about Facebook contests, sweepstakes and promotions to the test! In this video, Matt ...
Facebook Contest Myths: I’ll Run a Promotion on the Wall or in Photo Albums
June 9, 2011 Posted by Matt Simpson in Social Media | Comments“Email was the Wild West for a while and then people started regulating it. Now, Facebook is trying to reign in the craziness on its platform and the Wild West is going away.” Matt Simpson, interactive marketing director of Bulbstorm, spoke at the annual Social Media Arizona event about the complexities of Facebook marketing. He ...