Bulbstorm Buzz
Blog Category
Video: Facebook fan engagement via game mechanics
July 26, 2011 Posted by Matt Simpson in Bulbstorm Buzz | CommentsAre you using game mechanics to engage your Facebook fans? In this Q&A with Michael Stelzner of Social Media Examiner, our CEO Bart Steiner discusses how game mechanics drive consumer engagement on Facebook fan pages. sme_bw2010_bart_steiner_v1 from Michael A. Stelzner on Vimeo.
5 Facebook marketing lessons I learned at Bulbstorm
June 30, 2011 Posted by Matt Simpson in Bulbstorm Buzz | CommentsI was a Facebook marketing novice before I joined Bulbstorm as an intern six months ago. I was an avid Facebook user, but I never considered the growing trend of social media marketing. I just blindly meandered through pokes, updates, and social ads without a care in the world. My experience at Bulbstorm, which comes ...
3 tips for integrating email marketing and Facebook promotions
April 13, 2011 Posted by alliop in Bulbstorm Buzz, Social Media | CommentsIn our 3-part series on Facebook promotions and email marketing programs, we’ve explored how email marketing feeds your Facebook promotion and how your Facebook promotion feeds your email marketing program. Now, we’ll share a few tips with you on integrating your email marketing with your Facebook promotion. 1. Have a strong, creative platform and call-to-action ...
Bulbstorm Creates Facebook Ads that Grows BtC4Animals Fan Base by 515%
April 5, 2011 Posted by Matt Simpson in Bulbstorm Buzz | CommentsBy creating the top-rated submission, Be the Change for Animals (BTC4Animals) became the winner of Bulbstorm’s “Next Big Thing” Challenge last November. The prize: $1,000 worth of Facebook advertising, with the goal to drive fan growth for their brand and cause. BtC4Animals mission is very aligned with Bulbstorm – gathering the power of the collective ...
Bulbstorm’s Facebook application promotes fan growth and engagement [Video]
December 28, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart Steiner explains the concept behind Bulbstorm's Facebook "Idea Challenges" application and its successful results to Arizona State University business students.
Bulbstorm CEO Bart Steiner on social media for marketers [Video]
November 30, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart tells Arizona State University business students about the importance of social media and social networking sites (especially Facebook) for marketers to engage and gain trust from consumers.
Bulbstorm CEO Bart Steiner Tells ASU Students “Don’t Panic” [Video]
November 16, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart Steiner talks about how competition is desireable in the innovation industry. The key is differentiating oneself from competitors in the market, i.e. "differentiate or die."
It started with a quesadilla: how Bulbstorm was born [Video]
November 9, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart Steiner tells Arizona State University business students about his time running a consulting company and how a quesadilla gave him the idea for Bulbstorm.
Bulbstorm CEO Bart Steiner Talks Business Strategy [Video]
November 2, 2010 Posted by agoetz in Bulbstorm Buzz | CommentsBart Steiner recounts his experiences working at Procter & Gamble and shares his current business strategy to Arizona University business students.
CPG coupon distribution via Facebook apps delivers 100x redemption rate of newspaper inserts
October 28, 2010 Posted by thartwig in Bulbstorm Buzz | 1 commentCoupons are certainly not new to consumer packaged goods (CPG) marketers, but Facebook is quickly becoming THE place to distribute them. In addition to our Idea Challenges application for Facebook promotions, we also created a coupon distribution application for such an occasion. With the click of the “like” button and completion of up to 10 ...