Matt Simpson
Posts published by Matt Simpson
Facebook contest from Intel seeks consumer ideas for Home Phone of Tomorrow
August 4, 2010 Posted by Matt Simpson in Bulbstorm Buzz | CommentsIntel wants consumer input on its upcoming media phone product, and the company is using our Idea Challenges application for Facebook promotions to get it. In the Home Phone of Tomorrow Challenge on Facebook, Intel is giving away over $10,000 in prizes in exchange for ideas. This is not your standard Facebook sweepstakes, though. One ...
From Facebook to Daytona: Promo drives CPG brand, lucky fan to NASCAR nirvana
June 29, 2010 Posted by Matt Simpson in Success Stories | CommentsMaintaining the buzz of a successful promotion on and off Facebook is no easy task, but Bulbstorm client, Ruiz Foods, did just that with their Tornados snack brand. See how we partnered with Ruiz Foods to close the loop between the virtual and physical worlds.
Inside Facebook Profiles 3 New Ways to Collaborate, Innovate and Win on Facebook
April 15, 2010 Posted by Matt Simpson in Bulbstorm Buzz | CommentsIn recent months, we’re extended our idea-sharing platform into new territory such as Facebook. And over the last few weeks our three active Idea Challenges for Facebook have received a bit of media attention. Have you entered a challenge?
Is Facebook a “Thriving, Growing, Active Center of Engagement” for Your Brand?
April 1, 2010 Posted by Matt Simpson in Bulbstorm Buzz | 1 commentInfluential social media blogger Jay Baer recently had this to say about our new Idea Challenges application for Facebook promotions: “It’s a turnkey program that’s better than anything else I’ve seen on Facebook, with the possible exception of uber-costly custom work.”
Sneak Preview: New App for Facebook Promotions Set to Revolutionize Fan Page Marketing
March 5, 2010 Posted by Matt Simpson in Bulbstorm Buzz | 7 commentsWe’re very excited to announce the launch of our newest white-label application for Facebook promotions. Idea Challenges enables companies and agencies to easily create engaging, interactive promotional events right on Facebook fan pages. And as a Bulbstorm Blog reader you’ll be among the first to visit! Wanna skip all the boring details and just see ...
3 Early Thoughts on Facebook Ad Conversion Tracking
February 12, 2010 Posted by Matt Simpson in Social Media | 1 commentFacebook recently introduced its Ad Conversion Tracking feature through a limited beta program. To quote Facebook, “Conversion tracking allows you to track activity that happens on your website as a result of someone on Facebook seeing or clicking your Facebook Ad.” In a nutshell, Facebook provides tracking tags for you to add to key pages ...
Facebook Highlights Bulbstorm’s Approach to Fan Engagement and Growth
January 1, 2010 Posted by Matt Simpson in Bulbstorm Buzz | CommentsIn 2009, Facebook highlighted Bulbstorm’s approach as a model case study for fan engagement on the Facebook platform. Read the case study featuring our Facebook work with consumer packaged goods (CPG) manufacturer El Monterey Mexican Food below. (To see more of our work with El Monterey, visit the El Monterey fan page on Facebook.) View ...