Mobile advertising, Timeline layout, and clearer allow prompts got social marketers’ attention in 2012.
New apps showcase diverse (and fun!) user-generated content.
Is your Facebook campaign app ready to support mobile?
Points. Badges. Leaderboards. Who needs ‘em? We say, you do!
Facebook marketers and developers can expect Timeline-ized fan pages in the year of the verb.
Facebook Insights upgrades, new ad targeting options, and Sponsored Stories ruled in 2011.
No one wants Facebook to give their contest or sweepstakes the ax. Alas, examples of Facebook enforcing its promotion guidelines are out there. Just ask Scandinavian Airlines. Here are three questions to ask yourself before launching your promotion: 1. Am I seeking virality? If the premise of your promotion is to go viral without an ...
Bulbstorm engagement vs. Facebook sweepstakes: A one-sided match.
Who likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...