Matt Simpson
Posts published by Matt Simpson
Our favorite Facebook stories of 2012
December 20, 2012 Posted by Matt Simpson in Social Media | CommentsMobile advertising, Timeline layout, and clearer allow prompts got social marketers’ attention in 2012.
3 ways to do UGC better on Facebook
September 13, 2012 Posted by Matt Simpson in Social Media | CommentsNew apps showcase diverse (and fun!) user-generated content.
Facebook marketing goes mobile
April 18, 2012 Posted by Matt Simpson in Social Media | 1 commentIs your Facebook campaign app ready to support mobile?
Gamification wins on Facebook
February 13, 2012 Posted by Matt Simpson in Social Media | CommentsPoints. Badges. Leaderboards. Who needs ‘em? We say, you do!
Facebook developments to watch in 2012
January 17, 2012 Posted by Matt Simpson in Social Media | CommentsFacebook marketers and developers can expect Timeline-ized fan pages in the year of the verb.
Our favorite Facebook stories of 2011
December 28, 2011 Posted by Matt Simpson in Social Media | CommentsFacebook Insights upgrades, new ad targeting options, and Sponsored Stories ruled in 2011.
Avoiding Facebook’s ax: 3 questions to ask before a Facebook contest
November 29, 2011 Posted by Matt Simpson in Social Media | CommentsNo one wants Facebook to give their contest or sweepstakes the ax. Alas, examples of Facebook enforcing its promotion guidelines are out there. Just ask Scandinavian Airlines. Here are three questions to ask yourself before launching your promotion: 1. Am I seeking virality? If the premise of your promotion is to go viral without an ...
WWE | 2 Generations. 1 Ring.
November 17, 2011 Posted by Matt Simpson in Uncategorized | Comments Off
A Facebook contest for cookies? Here’s how we’d help! [VIDEO]
November 1, 2011 Posted by Matt Simpson in Social Media | CommentsWho likes cookies? Our CEO sure does! At OMMA Social’s Instant RFP panel, David Berkowitz of agency 360i presented four social media technology companies with a challenge. Craft a creative social media marketing campaign for a fictional CPG cookie brand. The brand’s budget is $50,000 … no problem for Bulbstorm! Here’s the Bulbstorm solution – ...
Got Engagement? 3 Ways to Engage Facebook Fans with a Question
September 27, 2011 Posted by Matt Simpson in Social Media | Comments“Those that take an outside-in approach (to co-creation), by listening to and observing customers, are in a position to discover ways to create mutual value.” — Jeffrey Grau, eMarketer principal analyst * As marketers, we want to pack our Facebook photo albums with images of fans showing off our brand. Of course, few fans have ...