Brands try everything from single-click bribery to begging to get Facebook users to click the “like” button on their fan pages. And, while some of these tactics might entice users to make the click—the interaction stops there.
Tornados has 100,000 fans — and counting — on its Facebook fan page.
Bulbstorm client Ruiz Foods has increased fan count AND interactions on the Facebook fan page for Tornados snack brand. In fact, Tornados hit 100,000 fans last week, and the number of fans keeps climbing.
While reaching 100,000 fans is an impressive achievement, Tornados has also successfully leveraged Facebook to meaningfully interact with its fans.
From December 1 to April 30, Tornados ran a series of five promotional events based on user-generated content and supported by the Idea Challenges promotions application for Facebook.
The five events drove 306,955,829 brand impressions and 753,794 active interactions on Facebook, while driving the following engagement figures within the application:
- 50,364 new fans
- 5,753 user submissions
- 231,528 votes and comments
- 3,950 publishes to wall
Tornados just launched a sixth promotion, appropriately named “Tornados 100,000 Fan Chowdown.”
In this challenge, fans were asked to submit a slogan for Tornados and a photo of themselves enjoying the product.
Performing these tasks, along with commenting and voting on other fans’ submissions, helped users earn points which could be redeemed in the prize vault. The vault includes tens of thousands of dollars in prizes including digital video cameras, branded merchandise and NASCAR tickets.
As a result, the fan page grew from 94,017 fans to 100,000 fans in under 24 hours – releasing 100,000 free boxes to fans in the form of Buy 1 Get 1 free e-coupons. Less than a week after launch, the fan page is over 111,000 strong and counting.
Do you have any ideas to increase fan engagement on Facebook? What are your goals for your Fan Page?
** To learn more about the impact and importance of Facebook marketing for the Tornados brand, check out this Q&A with Bulbstorm’s marketing director.
Over 100,000 fans is quite an amazing accomplishment for a business. As you state in your article, the key to generating fans is engaging content. Some of the best successes I have seen were from creative types such as artists or cake designers. Using the cake designer example, fans become engaged by witnessing stages in the creative process. For example, a sketch of a design, the actual design, and the designed item in use (a slice taken out of the cake. Here is a link to an example page: http://www.facebook.com/analyticasystems?ref=ts#!/asaboston?ref=ts