There’s no question that loyal customers spend more money and are more willing to recommend your business to others. Remember the good ‘ole 80/20 rule from Marketing 101?
Well, news flash, Facebook is ridiculously effective at promoting consumer loyalty. According to a post by social media blogger, Brian Solis, 51% of people who “like” a brand’s Facebook fan page said they would be more likely to buy since connecting online. And, we’re just talking a single click here! Keeping those “likers” busy with Facebook contests and promotions will boost engagement on your fan page.
Four reasons Facebook contest apps boost consumer loyalty
- If you build it they will come (back…again and again). A contest application – particularly an app delivering game-like engagement features – gives your “likers” a reason to visit your Facebook fan page every day, whether to submit user generated content or check out the competition.
- Caring is sharing (ideas, that is). Facebook contests give fans a voice and a platform to share their creativity and ideas. Whether it’s a photo or video contest, or something less technical, your fans will be happy that you asked them to share.
- They’re gonna tell their friends. Loyal fans are already more likely to recommend you to their friends, but loyal Facebook fans have an easy way to spill the beans…especially if they have incentive to do so, such as awarding points for friend referrals.
- Time is on your side. The time fans spend in your Facebook contest is exponentially greater than the amount of time they’d spend watching a commercial or reading a print ad. In fact, the average time per visit to Idea Challenges campaigns is upwards of five minutes!
Remember, Facebook terms of service require brands to host promotions on a third-party app like Idea Challenges. So, if you’re ready to convert your “likers” to loyalists, make your next interactive promotion a Facebook contest, and get ready to reap the benefits!
Have you created a Facebook contest for your brand? Tell us about your experience in the comments.