We’re very excited to announce the launch of our newest white-label application for Facebook promotions.
Idea Challenges enables companies and agencies to easily create engaging, interactive promotional events right on Facebook fan pages. And as a Bulbstorm Blog reader you’ll be among the first to visit!
Wanna skip all the boring details and just see the app for yourself? Click to test-drive our new Facebook promotion app.
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Idea Challenges provides a branded, game-like experience in which fans interact with their favorite brands – and with one another – by submitting, rating and commenting on user generated content. Interactions are rewarded with points that are redeemable for virtual and real goods within Idea Challenges’ first-of-its-kind prize vault.
Our partners over at Ruiz Foods are getting first crack at the new technology. They’re using it as a focal point of promotions surrounding their first season as a sponsor of NASCAR’s Stewart-Haas Racing. First up is the Tornados Skin It to Win It Challenge, in which Tornados snack brand fans will:
- Submit images of items they’d like skinned or wrapped like the No. 39 Tornados stock car.
- Rate, share and comment on submitted items for points.
- Redeem earned points for skinned prizes, autographed merchandise and coupons.
The winning submission will receive two tickets to a NASCAR race with garage tour, an iPod nano and $1,000. NASCAR’s Ryan Newman will introduce the promotion on live national television Friday night from Atlanta Motor Speedway.
“We’re very excited about the potential of the Idea Challenges application,” said Bryce Ruiz, CEO of Ruiz Foods. “We’ve experienced tremendous success on Facebook thanks in large part to the technology and expertise of Bulbstorm. We have no doubt that Idea Challenges will be another game-changer for Ruiz Foods and for Bulbstorm.”
As we’ve stressed before, social media is about more than fan count. It’s about engaging with and listening to your fans.
A fan’s ideas for a brand are important, not only to the fan but also to the brand itself. Idea Challenges enables brands to simultaneously grow their Facebook presence and engage with fans in a meaningful way – around their ideas!
Want some meaty data on previous successes around these parts? Click to learn how a client is crowdsourcing its 2011 product line using our Facebook promotion apps.
And, don’t forget to test-drive Idea Challenges, our newest Facebook promotion app.