Idea Challenges is the new promotions application for Facebook!
We’re very excited to announce the launch of our newest white-label application for Facebook promotions.
Idea Challenges enables companies and agencies to easily create engaging, interactive promotional events right on Facebook fan pages. And as a Bulbstorm Blog reader you’ll be among the first to visit!
Wanna skip all the boring details and just see the app for yourself? Click to test-drive our new Facebook promotion app.
Still here? Cool!
Idea Challenges provides a branded, game-like experience in which fans interact with their favorite brands – and with one another – by submitting, rating and commenting on user generated content. Interactions are rewarded with points that are redeemable for virtual and real goods within Idea Challenges’ first-of-its-kind prize vault.
Our partners over at Ruiz Foods are getting first crack at the new technology. They’re using it as a focal point of promotions surrounding their first season as a sponsor of NASCAR’s Stewart-Haas Racing. First up is the Tornados Skin It to Win It Challenge, in which Tornados snack brand fans will:
- Submit images of items they’d like skinned or wrapped like the No. 39 Tornados stock car.
- Rate, share and comment on submitted items for points.
- Redeem earned points for skinned prizes, autographed merchandise and coupons.
The winning submission will receive two tickets to a NASCAR race with garage tour, an iPod nano and $1,000. NASCAR’s Ryan Newman will introduce the promotion on live national television Friday night from Atlanta Motor Speedway.
“We’re very excited about the potential of the Idea Challenges application,” said Bryce Ruiz, CEO of Ruiz Foods. “We’ve experienced tremendous success on Facebook thanks in large part to the technology and expertise of Bulbstorm. We have no doubt that Idea Challenges will be another game-changer for Ruiz Foods and for Bulbstorm.”
As we’ve stressed before, social media is about more than fan count. It’s about engaging with and listening to your fans.
A fan’s ideas for a brand are important, not only to the fan but also to the brand itself. Idea Challenges enables brands to simultaneously grow their Facebook presence and engage with fans in a meaningful way – around their ideas!
Want some meaty data on previous successes around these parts? Click to learn how a client is crowdsourcing its 2011 product line using our Facebook promotion apps.
And, don’t forget to test-drive Idea Challenges, our newest Facebook promotion app.
I’m very excited about this. I completely that social media more than fan count. While you need a strong fan base, that base will die without engagement. I’ve create a weekly contest poll just using PollDaddy, but your tool looks very interesting. Can’t wait to see it. When is the release date for the general public?
Hi Mike! I work in marketing here at Bulbstorm. We couldn’t agree more that fan count is only half the Facebook equation.
Our technology is currently available for use by individual businesses on a managed basis. In the coming months, we plan to roll out admin features that allow individual users to launch their own idea challenges!
If you’d like to learn more about Idea Challenges for your business, we’d be happy to contact you via email. Or, you can contact us here: http://www.bulbstorm.com/business/contact-us.php
Thanks!
This is the most brilliant thing I’ve ever seen. I can’t wait for it to be available to individual users. I’m an author, and I’m already salivating at the possibilities of continuing conversations with readers. . . .