News
We’ve received quite a bit of attention!
Bulbstorm Facebook Apps Poke Fun At Election
All Facebook; September 2012
“Facebook users can avoid political posts on the social network, or they can have a little fun with them by using two new Facebook applications from Bulbstorm.” Read more…
Lower Barriers and Greater Engagement
Technorati; April 2012
“It’s all about transforming those Facebook fans into brand advocates. [Bulbstorm] is bringing the capability to the masses with a solution that requires no developers or deep-funded budgets.” Read more…
How Communicators can Leverage Gamification
PRSA PR Tactics; February 2012
“Communicators can leverage gamification to carry messages, create awareness and affect measureable actions.” Read more…
How to Make Your Brand Unforgettable
Open Forum; February 2012
“We know that we’re all in this together, and this impacts the quality of our work. We’re more creative because we listen to everyone’s ideas, and we’re more reliable because we truly care for one another.” Read more…
Think before You “Like” on Facebook
Reuters; January 2012
“Savvy brands are starting to focus on things with more entertainment value (than sweepstakes), to keep you around longer than the seven seconds it takes to fill out a form.” Read more…
Featured Facebook Campaign: Make-A-Wish
Inside Facebook; December 2011
“Bulbstorm custom designed and developed the app for (Make-A-Wish), bringing them from a more traditional tab–based form of marketing, to a more “comprehensive and engaging tool.” Read more…
Make-A-Wish Foundation’s Facebook Campaign Tells Stories
All Facebook; December 2011
“The nonprofit organization elected to bypass contemporary Facebook strategies such as user-generated content, contests, and incentive prizes, in favor of good, old-fashioned storytelling.” Read more…
How to Ensure Facebook Doesn’t Tear Down Your Wall
MarketingSherpa; September 2011
“If you’re not a lawyer, following (Facebook) guidelines to the letter is easier said than done. So, to help you avoid the LSAT, (we asked Bulbstorm) a few questions that will keep you on the sunny side of Mark Zuckerberg and his team.” Read more…
Ten Facebook Marketing Myths (and Realities)
MarketingProfs; September 2011
“Don’t be fooled by Facebook’s pretty face; it’s a jungle in there. Thankfully, that jungle has safe pathways. Take time to learn them, and you’ll produce a bunch of cool new inroads with happy, engaged fans.” Read more…
How to Use Game Theory to Grow Faithful Followers
Social Media Examiner; July 2011
“Bulbstorm CEO Bart Steiner shares how he created the Bulbstorm community for anyone to come with their own ideas and share them with others. He also shows how brands can use this new game theory to acquire faithful followers.” Read more…
Start-Up Toolkit: A Community for Ideas
Inc.; April 2011
“By creating an environment in which people could share their ideas safely, (…) companies could see the value of an idea by seeing how much activity grew around it.” Read more…
Social Targeting: Why Facebook’s Self-Serve Ad Platform Works
SocialTimes Pro; February 2011
“(The campaigns) were executed by agencies on behalf of their clients. This is the other twist in Facebook’s strong growth. While the company’s self-serve ad platform is undoubtedly easy to use, it’s more difficult to master and optimize. This has led to the emergence of social media ad optimization firms.” Read more (subscription)…
Top 75 Apps for Enhancing Your Facebook Page
Social Media Examiner; December 21, 2010
“It’s not worth the risk to administer a promotion of any kind that doesn’t adhere to Facebook’s rules. In one fell swoop, you could lose your carefully built Fan page. The safest way to run any kind of contest or drawing on your Fan page is to use a third-party app.” Read more…
Nine Marketing Tips for Black Friday
MarketingProfs; November 23, 2010
“Perhaps you have a killer Facebook deal; you could ask fans to Like your Facebook Page to reveal a special offer. (Promotion applications) make doing so easier for businesses to manage. … It’s a good time to monetize your social media audience by offering something they like.” Read more…
Intel Crowdsourcing “Home Phone of Tomorrow”
Critical Mass PR; August 19, 2010
“The depth, breadth and value of ideas that companies can obtain outside their own domain with just a modest technology investment, some prizes and sound community management can inspire marketable assets many times over the cost of establishing crowdsourcing platforms.” Read more…
Building a Brand’s Facebook Fan Base with More Than a Coupon
Social Times; June 24, 2010
“Idea Challenges from Bulbstorm is all about helping brands create compelling content for the landing tab with the goals of driving up fan numbers, encouraging return visits to the page, increasing band loyalty and impacting sales.” Read more…
The More Things Change, The More Things Change
Convince & Convert; May 27, 2010
“Overall, users of the Idea Challenges app are spending an average of more than 5 minutes with it, and viewing more than 11 pages. Now that’s engagement that goes WAAAAY past just clicking the “like” button.” Read more…
Titus Cycles uses contest to boost Facebook presence
PR Week; April 9, 2010
“Titus’ goal was to double Facebook fans and generate about a dozen tattoo design submissions. Fans increased to 6,020, and 187 tattoo designs were submitted. The winner received 3,000 votes and 87 comments.” Read more…
Bulbstorm’s Idea Challenges Facebook App Brings Together Brands, Causes and User Creativity
Inside Facebook; April 7, 2010
“It’s not just about save-the-world causes, though, as the company also provides commercially-themed topics — making it a potential place for brands to interact with customers and help build interest and loyalty.” Read more…
Does Your Facebook Page Have a Pulse?
Convince & Convert; March 31, 2010
“Bulbstorm just rolled out a comprehensive new contest/promotions app called Idea Challenges. It’s a turnkey program that’s better than anything else I’ve seen on Facebook, with the possible exception of uber-costly custom work.” Read more…
Bulbstorm Review
App Appeal; September 3, 2009
“The site makes it easy for users to share ideas or contribute to the implementation of other’s ideas. [...] Bulbstorm.com is recommended to anyone who has an idea and could use help in expanding it or implementing it.” Read more…
2.0 Minutes with Bart Steiner
Phoenix Business Journal; April 20, 2009
“Share your ideas; you simply can’t do it alone. If you don’t share your vision with people you can trust, you’ll never progress or succeed.” Read more…
Bulbstorm: A new innovation community
Endless Innovation; April 16, 2009
“Taking advantage of the buzz surrounding crowdsourcing and the ease and simplicity of Web 2.0 tools, Phoenix-based bulbstorm is making it possible for people and organizations to come together to share, improve, and market new concepts for products and services.” Read more…
Good Idea: Creating an Online Community of Innovators
Knowledge @ W.P. Carey; May 7, 2008
“Bulbstorm.com enables its clients to air their ideas and get precious feedback not only from other inventors, but also from marketers, designers and even manufacturers. Posting your project to the Bulbstorm site is like leaving the isolation of the outside for a lively community inside.” Read more…